In this episode, I sit down with John Dye, VP of Marketing at the Radiant Foundation. John has an impressive background working on fundamental social media and influencer marketing campaigns for Bonneville Communications. These campaigns include the famous “I’m a Mormon” campaign and the “Light the World” campaign which has impacted millions across the globe.
You’ll learn about the work it took to build a successful campaign, how to get people to advocate for your brand, and other great information that will elevate the way you think about influencer marketing in today’s generation. Hope you enjoy!