BYU AdLab students are doing some pretty cool things with single pages of the Book of Mormon. Take a look!
Piggybacking on a round-the-globe field study experience already in the works, the group set up displays in Sydney, London, Chicago, Las Vegas, and Cape Town, South Africa, and asked passersby to participate in an experiment: read a single page from a Christian book and highlight mentions of deity. The students then asked participants for their impressions.
People of various belief systems—Christians, atheists, Muslims, and others—collectively read all 531 pages of the Book of Mormon. Their collective impression? This is a book about Jesus Christ.
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