Elder D. Todd Christofferson recently posted about some powerful videos used in the Church’s media campaign in Melbourne, Australia that coincided with THE BOOK OF MORMON MUSICAL arriving in that city. In addition to the videos in the post below, the Church also produced many effective out-of-home installments that are highlighted in the YouTube video above. Take a look!
The Church has launched an initiative helping people understand how the book itself has helped change lives for the better. What’s inside the Book of Mormon? shows people that the Book of Mormon is much more than a musical—it’s a way to find comfort, guidance, and direction in life.